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People sometimes feel that there’s a bit too much show going on in real estate and they find it refreshing that I’m very straight to the point.

People sometimes feel that there’s a bit too much show going on in real estate and they find it refreshing that I’m very straight to the point.-mark-allan-Top-Agent_Page_5b

People tell Mark Allan he is different from most real estate agents. Looking at his three decades of success in Sydney area real estate, it’s easy to see why.

Fascinated with proper ties since his schooldays, Mark entered the business in 1981 and over time has remained true to his goal of providing boutique style service. At Mark Allan Properties, which he founded in 1999, Mark and three additional professionals provide the kind of attention their clients deserve. “I personally look after all my own clients,” says Mark. “People sometimes feel that there’s a bit too much show going on in real estate and they find it refreshing that I’m very straight to the point.” Sincerity and transparency are the hallmarks of Mark’s style, as is his personal touch and a genuine nature that lets people know they’re in good hands. “Running a boutique allows me to manage time better and help clients make decisions that are in their best interest.”

In the end, performance matters most. “If you get the job done, they come back or ask you to look after their friends, their neighbours or their son or daughter.” Working 100% on referrals, Mark covers a wide area around Sydney. He is not linked to a territory or a specific suburb, but Mark lives in Sydney and covers many communities around the Harbour, the North Shore and the beaches, with specialisation in waterfronts homes. When viewing those, he and his clients enjoy time on the water aboard Mark’s SACS S900 sport RIB.

Although Mark willingly and eagerly covers a wide geography, he takes a selective approach to business. “It’s difficult to sell passionately if you don’t believe a project has merit,” he says, noting that clients and agents need to operate as a team. “I have to click with the people I’m going to sell for, so I’m very selective.” This works for everyone and helps Mark provide the undivided attention his clients deserve. “I don’t pass any of my clients on to anybody else.”

Dedication to each person’s needs is paramount, as is organization, plus working hard and working smart. “If you wake up in the morning and you don’t know what you’re going to do today, you might as well go back to bed!” Mark keeps daily, weekly, monthly, quarterly and annual plans, monitoring them regularly and keeping himself organized to avoid mistakes. Time management and a systemized approach to staying in touch with clients ensures  that  people remember him when they or someone they know needs to buy or sell.

As for marketing his business, Mark’s performance does that task for him. He refers to  himself as the “anti-agent”. an introvert whose only active promotion is the tailored web and local marketing of clients’ properties. It’s  refreshing, in  fact,  that  he won’t discuss his community involvement; any giving or volunteer work has nothing to do with networking or earning business. To Mark, doing so would be insincere. In that way, Mark may refer to himself as “old school.” But in spite of the “grey beard and wrinkles” that he calls signs of “experience and wisdom,” nothing about Mark’s approach is outdated. In fact, his lack of worry over what other agents are doing speaks to his cutting edge mindset. “If you do what everybody else does, you get the same results everybody else gets,” he says, adding that while he loves the competitiveness of sales, he competes not with other agents but with himself.

Personal drive and eagerness to continuously learn while evolving organically has proven effective over Mark’s three decades of business growth. “I am not an empire builder,” says Mark, who believes there are not enough independent  agencies.  “Good,  independent businesses do not have to be small,” he says, adding  that  just  as  important as  success  is life balance. For Mark, the long time study of philosophy, along with his love of boating, the outdoors and a newfound appreciation for meditation and relaxation therapy, help him share the best version of himself with everyone he encounters. “There’s also a sense of service to community that comes from this,” he says. “I’m fully committed to my clients.”

This article original appeared in top agent magazine with kind permission to reproduce here.

People sometimes feel that there’s a bit too much show going on in real estate and they find it refreshing that I’m very straight to the point.-mark-allan-Top-Agent_Page_3
Tuesday February 27th 2018TA